Jabba
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About us

A teacher, an app builder and a dog who gets to know your child

We're two Danes from North Jutland. Alexander is a qualified teacher and has spent more than ten years on how children and young people learn. Christian built his first iPhone apps in 2008 and has been building software ever since. Together we built Jabba, an AI tutor that adapts teaching to each child.

Alexander
Christian
Jabba
Why us

Jabba has to get two things right at once

Alexander covers how children learn. Christian covers how to build the product. Jabba sits where the two overlap.ALEXANDERHow childrenlearncurriculaneuro-educationSEN teachingCHRISTIANHow tobuild itapps since 2008AI in productionuser researchJabba

Two children in the same class rarely need the same task. With AI, Jabba can see where your child is right now and give them the task and the explanation that fit.

Learning apps are usually built either by educators or by technologists. Jabba needs both. Alexander makes sure what Jabba teaches holds together and suits the child's age. Christian builds the AI that adapts the tasks, and makes sure a nine-year-old can use it on an iPad on a Tuesday morning.

We both know children and young people who don't fit a single template. Alexander teaches young people with special educational needs, and Christian trained as an occupational therapist. That's why Jabba is built to follow the child from the very first task.

The team

The founders

Co-founder ยท Pedagogy and curriculum

Alexander Kirkegaard

Qualified teacher, MSc in IT, and diploma in neuropsychology and neuro-education

Alexander is Jabba's expert in curriculum systems and the theory of how we come to know things. His field is making educational theory work inside digital tools.

For more than ten years he has advised primary schools, vocational colleges and upper-secondary schools on using interactive media in teaching. Alongside Jabba he teaches at the Center for Kommunikation og Undervisning in Himmerland, Denmark, where he also develops a tailored upper-secondary programme for young people with special educational needs (STU). So he is still in a classroom every week.

  • Qualified teacher
  • MSc in IT
  • Diploma in neuropsychology and neuro-education
  • 10+ years with schools and colleges
  • Teaches young people with SEN

At JabbaAlexander runs the teaching engine. He decides how Jabba explains, and tunes the curriculum so every step fits the child's level.

Co-founder ยท Product and technology

Christian Christensen

MSc in IT (Interactive Digital Media) and trained occupational therapist

Christian has built digital products for more than 15 years. He made some of the first Danish iPhone apps in 2008, then founded App Media, which launched over 40 apps and grew to 16 people before part of the company was sold.

Since then he has worked in user research and UX, led products at NORDJYSKE and Trackunit, and today he is Chief Product & Technology Officer at MapsPeople. There he leads more than 60 engineers, designers and ML specialists, and he has put AI into production, both in the product and in how the team works.

  1. 2008Early Danish iPhone apps
  2. 2010Founds App Media, 40+ apps
  3. 2015MSc in IT and Venture Cup winner (social entrepreneurship)
  4. 2019Product manager at Trackunit
  5. 2024CPTO at MapsPeople
  6. NowBuilding Jabba

At JabbaChristian builds the app and the AI behind Jabba's conversations. He is also responsible for looking after children's data properly.

The third member of the team

Meet Jabba

Jabba is an AI tutor who gets to know your child. He notices what comes easily and what's tricky. If a task is too hard, he makes it easier. If it's too easy, he turns it up. He remembers what you've worked on and brings it back before it's forgotten.

Dog passportNo. 0001
Name
Jabba
Breed
Bernese mountain dog, puppy
Job
Tutor for England's National Curriculum
Temperament
Curious, calm, a bit silly
Speciality
Tasks that fit your child
Look out for
Blue bandana with his name on it
Favourite word
"Yet"

A day with Jabba

Clips from the app
Reads alongwhen your child has a text in front of them
Thinkswhile he finds a new way to explain
Takes a breakwith music on, when the brain needs a rest
Jumps for joywhen a task is done
How Jabba uses AI

Teaching that follows your child

Jabba keeps track of everything your child does and uses it to choose the next step. He works from England's National Curriculum, so it all points towards what your child needs to know.

  • Finds the right level

    If a task is too hard, your child gets an easier version. If it goes well, the next one is harder.

  • Plans the day

    The day plan is built around your child's pace and goals, and adjusts as the day goes on.

  • Remembers and revisits

    What your child has learned comes back at sensible intervals, so it sticks.

  • Explains a new way

    When your child is stuck, Jabba explains again with a different example or a drawing. He doesn't hand over the answer.

The company

A small Danish company with one job

We build Jabba for families who home-educate and for children who need homework help that fits them. It's all we do.

The company in brief

Company
Cognition Software ApS
Based in
North Jutland, Denmark
Subjects
National Curriculum subjects, Key Stages 1โ€“4
Curriculum
England's National Curriculum
Web
getjabba.com

  • Built for children

    Jabba was made for children from the start, with parental controls and age-appropriate content.

  • Follows the curriculum

    Tasks are built on England's National Curriculum, so you know what your child is working towards.

  • Parents say yes first

    Nothing from your child is sent to an AI service until a grown-up has agreed.

  • You see everything

    As a parent you can see what your child has done and what they've talked to Jabba about.

Contact

Interested in Jabba?

Write to us, whether you'd like to join the England pilot, have questions, or are just curious. We'll get back to you.

  • Would you like to try Jabba with your child?
  • Do you work in home education or special educational needs?
  • Questions about privacy or data?

Help and support

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